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Why RED

June 04, 2017

Why RED

Professional creatives are always on the go, needing a tool that can adapt to their ever-changing projects. Watch as Director Mark Toia describes the three major requirements for a creative tool and why WEAPON 8K S35 is the camera that checks all of the boxes.

Image quality. Resolution is a critical component of image quality, giving cinematographers the option to reframe and resize each shot. The added detail from shooting in 8K also allows for more precise and accurate VFX in post.

Ease of use. It is this simple to start shooting – turn the camera on. Plug in the media. Adjust settings. Focus. And hit Record.

And once capturing in REDCODE RAW, shooters can focus on getting the perfect shot and less on in-camera color settings and exposure as both can be manipulated in post without permanently altering the original image.

Size and weight. A camera’s form factor needs to be versatile enough to adjust with each shoot. Whether capturing images using a hand-held configuration, from a gimbal on helicopter, or even underwater—WEAPON 8K S35 can easily adapt to any shooting scenario.